LEVEL5

01 / 12Gym Design & Fitness Consulting

YourVision.Our Expertise.

On your team — start to opening day.

Project Brief

We work as part of your team, with your best interest in mind — bringing real-world fitness and wellness experience to every detail, from first sketch to opening day.

StrategicPlanning

FacilityDesign

EquipmentSpecification

OperationalDevelopment

02 / 12What is LEVEL5

Gym Design & Fitness Consulting, Held to the Highest Standard

Gym design sketch: empty building shell with scaled floor plan

Gym design sketch: flooring, walls and finishes added

Gym design sketch: strength and cardio equipment laid out

Gym design sketch: finished training space

Photorealistic render of the finished gym

LEVEL5 is a consulting and design firm dedicated to creating exceptional fitness, wellness, and performance environments.

We partner directly with owners, operators, developers, and investors to guide projects from initial concept through opening day and beyond. Our approach combines strategic planning, facility design, equipment expertise, operational development, and real-world industry experience.

The name LEVEL5 represents our belief that every project should strive for the highest standard of execution. It reflects a commitment to thoughtful leadership, meticulous planning, and continuous improvement throughout every stage of development.

We don't simply design spaces — we help build organizations, experiences, and communities that perform at the highest level.

LEVEL5 — Performance Designed

Strategic Planning

Guiding projects from initial concept through opening day and beyond.

Facility Design

Creating exceptional fitness, wellness, and performance environments.

Operational Development

Building organizations, experiences, and communities that perform.

Continuous Improvement

Thoughtful leadership and meticulous planning at every stage.

03 / 12Why LEVEL5

We measure our wins by yours. Here's what it means to have LEVEL5 truly on your team.

Aligned With Your Goals.

We succeed when your business succeeds. Every recommendation is made with your best interest in mind — never a sales quota or a product to move.

Part of Your Team

We embed ourselves in your process — from initial concept to final install. Your success is our success, and we act with your best interest at every decision.

Your Budget, Maximized

Deep, long-standing relationships across every major equipment manufacturer unlock value no catalog price can match — savings you put straight back into your facility.

Brand Agnostic. Always.

We have zero allegiances to any brand or distributor. Your wish list is our priority — we source the right equipment for your members, not the equipment someone pays us to push.

Real Operator Experience

We're fitness entrepreneurs ourselves — we've built and run successful gyms end to end. Guidance from people who've signed the leases and opened the doors.

Design That Drives ROI

We combine premium space design with proven revenue strategies. Every square foot is optimized for member experience and your bottom line.

04 / 12The LEVEL5 Method

Five phases. One partner. All the way through.

Each phase builds on the one before it. Discovery shapes design. Design shapes development. Development carries into installation, and installation into launch. Most firms cover one or two. We cover all five — because we have lived with the results.

Discovery

“Will this space actually work, and pencil out?”

We start with how the facility will be used, who it serves, and what it needs to return. Programming, feasibility, space-planning logic, and budget framing — before a single line is drawn.

De-risks

Owners & Investors

Design

“Can everyone see it before we commit?”

Scaled 2D layouts and photorealistic 3D visualization that let owners, partners, and stakeholders make confident decisions before money is committed to build or equipment.

De-risks

Owners & Stakeholders

Development

“Am I buying the right equipment at the right price?”

Brand-agnostic equipment specification matched to the program and the budget, backed by real manufacturer partnerships and procurement facilitated on your behalf. Not a single catalog — the right tool for the job.

De-risks

Owners & Developers

Installation

“Who keeps the build, the trades, and the gear in sync?”

Coordination through delivery and install. We speak the language of general contractors and architects, validate the layout against real equipment footprints, and keep the room on schedule.

De-risks

Architects & GCs

Launch & Operate

“Will it run, and keep running, after opening day?”

Most firms hand over a rendering and walk away. We stay with you through opening day and after it: staffing, programming and member experience, plus service coordination, preventive maintenance and ongoing strategy to grow revenue per square foot.

De-risks

Owners & Operators

Start at phase one, or bring us in where you need us. The phases work as one engagement or as modular pieces.

05 / 12The Difference

LEVEL5 vs. Conventional Suppliers

A side-by-side look at how working with us changes every step of the build.

Stage

Conventional Equipment Supplier

LEVEL5 Performance Designed

Engagement Model

Sale-driven — paid on the equipment they sell

Flat-fee consulting partner on your team

Pricing

Focused on their margins — not your pockets

Built around your budget — we find ways to maximize value without sacrificing quality or aesthetics

Brand Allegiance

Locked into the brands they're contracted to sell

Zero allegiances — your wish list is our priority

Equipment Selection

Limited to brands they carry

Best-in-class across every major manufacturer

Design Approach

Floor plan to fit the equipment sold

ROI-driven space design built around your members

Business Insight

Product knowledge only

Real operator experience — we've built and run gyms

Post-Launch

Sale closed, support ends

Ongoing strategy to grow revenue per square foot

Engagement Model

Traditional

Sale-driven — paid on the equipment they sell

LEVEL5

Flat-fee consulting partner on your team

Pricing

Traditional

Focused on their margins — not your pockets

LEVEL5

Built around your budget — we find ways to maximize value without sacrificing quality or aesthetics

Brand Allegiance

Traditional

Locked into the brands they're contracted to sell

LEVEL5

Zero allegiances — your wish list is our priority

Equipment Selection

Traditional

Limited to brands they carry

LEVEL5

Best-in-class across every major manufacturer

Design Approach

Traditional

Floor plan to fit the equipment sold

LEVEL5

ROI-driven space design built around your members

Business Insight

Traditional

Product knowledge only

LEVEL5

Real operator experience — we've built and run gyms

Post-Launch

Traditional

Sale closed, support ends

LEVEL5

Ongoing strategy to grow revenue per square foot

06Custom Equipment

Premium Equipmentto Match Your Build.

Watson chest press, matte black frame with signal red arms

Watson chest press, white frame with electric lime arms

Watson chest press, navy frame with gloss white arms

Watson chest press, silver frame with safety orange arms

Watson chest press, graphite frame with copper arms

Watson chest press, matte black frame with teal arms

Custom Upholstery

Pads and benches finished in your brand's colors and materials, down to the last seam.

Frame Colors & Finishes

Matte black, brushed metallics, powder-coated brand colors — painted to your palette.

Branded Shrouds & Signage

Your logo applied to shrouds, weight stacks, and consoles so the equipment reads as yours.

Custom Rigs & Racks

Strength areas configured to your floor plan and training model, to the inch.

Coordinated Flooring & Surfaces

Platforms, turf, and rubber tones chosen alongside the equipment as one design.

Full-Facility Consistency

One visual language and a single spec book carried through every room.

Watson chest press, white frame with matte black arms

Watson chest press, crimson frame with matte black arms

Watson chest press, matte black frame with royal blue arms

Watson chest press, silver frame with matte black arms

Watson chest press, white frame with signal red arms

Watson chest press, matte black frame with racing yellow arms

Watson chest press, white frame with navy arms

Watson chest press, matte black frame with champagne gold arms

Watson chest press, matte black frame with matte black arms

Watson chest press, matte black frame with safety orange arms

Watson chest press, matte black frame with gloss white arms

Watson chest press, matte black frame with deep purple arms

Watson chest press, matte black frame with silver arms

07 / 12Who We Work With

Gym design for the people who build, own and run fitness spaces.

Developers, property managers, owners and operators each need something different from a fitness space. We plan every project around the return it has to deliver.

Multifamily gym design

Multifamily & residential developers

Resident fitness centers and amenity floors that help lease units and support rents, sized and specified for the building.

Learn more →

Fitness center renovations

Property & asset managers

Refresh an aging amenity gym on a fixed budget, with durable equipment and a service plan that keeps it running.

Learn more →

Commercial gym design

Gym & club owners

Layouts built around how members train and what keeps them paying, from boutique studios to full-size health clubs.

Learn more →

Corporate fitness center design

Corporate & workplace

Workplace fitness centers sized for the working day and designed to bring people back to the office.

Learn more →

Weight room design

Schools & athletics

High school weight rooms and university strength centers in team colors, laid out for coaching full squads.

Learn more →

Recovery & wellness design

Clinics, recovery & private clubs

Physical therapy and performance clinics, recovery suites, and private club fitness rooms.

Learn more →

08 / 12Selected Work

A few spaces we have designed.

Twenty projects across seven kinds of facility, every one planned and rendered before the build.

Commercial gym design: full-service health club with strength floor and cardio deck in Tennessee

Commercial clubFull-service club · Tennessee

Multifamily fitness center design for a luxury residential tower in Miami

MultifamilyLuxury residential tower · Miami

Corporate fitness center design opening onto a garden courtyard

CorporateCorporate campus with courtyard

High school weight room and performance center design in San Francisco

Schools & athleticsCollege prep performance center · San Francisco

Physical therapy and performance clinic design with training floor

Performance & clinicalPhysical therapy and performance clinic

Recovery and wellness space design with cold plunge tubs and red light booths

RecoveryRecovery and wellness

View the full portfolio →

09 / 12Capital & Investment

The Funding Side of the Dream

A great space still needs the capital to build it. LEVEL5 sits at the intersection of design and investment — we connect your project with lenders and investors in our network, and we prepare it to earn their confidence.

Because we know how operators think and how underwriters read, your plans arrive investor-ready: honest numbers, proven strategies, and a story built on real operating experience.

Pro formas & financial modeling
Lender & investor introductions
ROI strategy that underwrites the ask
Funding path from first call to close

Access to Capital

Through our network of lenders, investors, and funding partners, we help connect your project with the capital it needs — from construction financing to growth capital for expansion.

Investment-Ready by Design

We structure every project to attract investment. Realistic pro formas, ROI-driven layouts, and operator-tested assumptions give lenders and investors the confidence to say yes.

10 / 12Principals

Built by people who have designed, equipped, and run the room.

LEVEL5 exists because most gyms are designed by people who have never operated one, and equipped by people who have never programmed a session. Every engagement is principal-led.

Ryan Dantes

Principal · Design & Procurement

A longtime Bay Area gym owner-operator with roughly two decades in fitness. Ryan owns and operates Fitness Therapy and also owns Rise Pilates, giving him a rare, hands-on command of what makes a facility succeed day to day. He holds a Master's in Kinesiology and a commercial real estate license, and works closely with general contractors and architects to bridge design intent and built reality. Ryan leads visualization, layout, and equipment procurement — and is opening STNDRD, a premier fitness facility in San Francisco, in late 2026.

Brad Boggs

Principal · Operations & Strategy

A certified personal trainer since 2001 with more than two decades in commercial fitness. Brad led the development of Knot Springs Social Club in Portland from concept through completion, then ran all operations through 2019 — overseeing programming, trainer and instructor management, member experience, and facility management for a team of 78. Alongside that, Brad has built and managed national corporate wellness programs, including the national headquarters of Banfield Pet Hospital and the Portland campuses of Wieden+Kennedy and Lululemon. He brings the design eye and the operational know-how that come from actually running the room.

One coordinated team. One point of accountability. No finger-pointing between vendors when something needs to move.

11 / 12Who We Are

Built by Fitness Entrepreneurs, for Fitness Entrepreneurs

LEVEL5 isn't a brokerage. We're a team of fitness business owners and operators who have lived through end-to-end builds, grand openings, and the daily hustle of running successful wellness brands. We know what works because we've done it.

We take design to the next level, combining beautiful, functional spaces with revenue-generating strategies that pay dividends long after the doors open.

150+

Spaces Designed

$35M+

Equipment Negotiated

30%

Avg. Cost Savings

100%

Client-First Commitment

Performance training floor designed by LEVEL5

12 / 12Ready to Build?

Let's Talk About Your Project

Tell us a little about your project and we'll reach out to schedule a no-pressure discovery call. We'll learn about your vision and give you a clear picture of the value we can deliver.