Gym equipment procurementwith no brand to push.
Most equipment advice comes from someone paid to sell a certain brand. We have no allegiances. We specify the right strength, cardio, functional and recovery equipment for your program from across every major manufacturer, use long-standing relationships to get strong value, and coordinate delivery and installation.

Built for
- Gym and studio owners outfitting or upgrading
- Developers and property managers equipping amenity gyms
- Schools, universities and corporate campuses
- Architects and designers who need an equipment partner
What we deliver
Equipment plan
A complete list matched to your programming, space and budget, placed on the layout with real footprints.
Custom finishes
Frame colors, upholstery, branded shrouds and custom rigs so the equipment matches the build.
Manufacturer sourcing
Pricing and lead times across manufacturers, with procurement facilitated on your behalf.
Delivery and installation coordination
Scheduling with your contractor and install teams so equipment arrives when the room is ready.
Service and maintenance planning
Warranty, service coverage and preventive maintenance planned up front so the gym stays running.
Why clients bring us in
Zero brand allegiance
Your wish list is the priority, not a distributor contract.
Budget stretched further
Long-standing manufacturer relationships help find value without giving up quality or looks.
Chosen by operators
We have trained people and run gyms, so we know what holds up and what members use.
How we work
- 01
Discovery
Programming, feasibility and budget before anything is drawn
- 02
Design
Scaled layouts and photorealistic 3D renderings
- 03
Development
Brand-agnostic equipment specification and procurement
- 04
Installation
Coordination with your architect, GC and install teams
- 05
Launch & Operate
Opening support, service, maintenance and ongoing strategy
Frequently asked questions
Are you an equipment dealer?
No. We are a consulting partner. We specify equipment across every major manufacturer and facilitate procurement on your behalf, so recommendations are never tied to what a dealer needs to sell.
Can you match equipment to our brand colors?
Yes. Many manufacturers offer custom frame colors, upholstery and branded parts. We specify these and show them in renderings before you order.
Can you work from an equipment list we already have?
Yes. We can review an existing list or quote, check it against your space and program, and suggest changes that save money or improve the member experience.
Do you help with installation and service?
Yes. We coordinate delivery and installation with your contractor and plan warranty, service coverage and preventive maintenance so the equipment keeps working.
Need equipment for a new or existing gym?
Send us your space, your program or your current list. We will come back with a plan that fits the room and the budget.

